Market place study reveals ‘big’ export probable for PHL agricultural goods in European sector

A marketplace analyze observed that coconut, calamansi, carrageenan, and moringa have big prospective in European marketplaces.

Other Philippine agricultural items cited have been ube, turmeric, butterfly pea flower, and the elemi tree. The demand is pushed by balanced life style selections and using organic substances in producing cosmetics and medicines.

“We invite all Philippine producers of the described all-natural ingredients to choose the leap and commence exporting. If you have apprehensions, the Office of Trade and Field-Export Marketing Bureau [DTI-EMB] will help you grow to be export-completely ready and join you with foreign customers,” claimed Trade Undersecretary Abdulgani M. Macatoman.

The analyze, entitled “Market Intelligence EFTA [European Free Trade Agreement] for the Philippines” was performed in 2020 by the Swiss Import Advertising Program (SIPPO), in partnership with the DTI-EMB and the Embassy of Switzerland in the Philippines. Results of the study had been very first offered in DTI-EMB’s Usapang Exports last December 2.

The 3-section study seemed into the viability of Philippine textiles, purely natural substances, and processed foodstuff to the European sector, especially to EFTA countries Iceland, Liechtenstein, Norway, and Switzerland. The Philippines and EFTA signed a free trade arrangement that has been in total drive since  January 1, 2020.


In accordance to the research, virgin coconut oil (VCO) demand in Europe has developed in latest years because of to healthier meal plans, vegan lifestyles, and consciousness of the damage palm oil creation does to the setting. The Philippines is the world’s principal producer of VCO and the 2nd-premier producer of coconut products and solutions after Indonesia.

Desiccated coconut also has a huge European current market given that it’s employed as a baking ingredient. The European Union is the world’s major importer of desiccated coconut, accounting for far more than 30 p.c of world wide imports. Foremost importing countries are the Netherlands, Germany, the United Kingdom, and Belgium.

The Philippines exports VCO to 50 countries. As of November 2020, annual exports of VCO amounted to $74 million. Switzerland is the only EFTA state included in the listing which imported $14,000 well worth of VCO in the time period.

For desiccated coconut, the place exported $234 million to 81 international locations. Only .3 % of which went to EFTA international locations Norway, Switzerland and Iceland.


Calamansi is new to the European marketplace but has the prospective to be on the mainstream marketplace. The fruit is made use of as a souring ingredient and touted as an immune booster. Calamansi juice is also thought of an thrilling discovery as a flavoring to food items and beverages.

Calamansi is an emerging export products, with the Philippine exports only at $60,000 in January to November 2020. Exports have been recorded for 10 nations around the world, with no exports to EFTA however.


Carrageenan has robust demand in European marketplaces due to the fact of its vast selection of apps. It is used as a gelling agent in dairy merchandise and thickeners to beverages, sauces, and syrups. The Philippines is the greatest producer of carrageenan, accounting for around 77 per cent of the worldwide provide.

International export of carrageenan amounted to $147 million in January to November 2020, with EFTA exports building up .85 %.


The analyze factors out that moringa has superior fiscal potential if the good quality is suitable for export. The plant’s leaves (dried or powder) and oil are permitted for food stuff purposes in Europe.

For foodstuff nutritional supplements, natural certification is generally necessary. Potential marketplaces for moringa are Germany, the United kingdom, France, the Netherlands, Italy, and Spain.

Company web web page now a should

The Covid-19 pandemic built paper brochures out of date and firm web web sites very important. The analyze proposed getting a organization world wide web web site with specific merchandise data, such as documentation, technical specs, and hello-resolution item shots.

In a prior news statement, Swiss Ambassador Alain Gaschen reported that he is “convinced that the Philippines can uncover the signifies, expertise, and power to place the region in the intercontinental phase as a supplier of progressive, appealing, and sustainable merchandise in particular in the markets of qualified and ecological goods.”

For export support, electronic mail the DTI-Export Advertising and marketing Bureau at [email protected]. The bureau is the major export marketing arm of the DTI. DTI-EMB delivers solution consultation, sector intelligence, business matching classes, amid other individuals.

View the full analyze here: locations/nations-content/philippines/en/SIPPO_MarketStudy_Philippines_NaturalIngredients_closing.pdf.