In search of nominations for the best executives in influencer advertising

a person in a car posing for the camera: SeatGeek's "behind the scenes," video with David Dobrik at his NYC pop-up shop. SeatGeek/YouTube

© Supplied by Business enterprise Insider
SeatGeek’s “behind the scenes,” video with David Dobrik at his NYC pop-up store. SeatGeek/YouTube

  • Insider is launching an inaugural listing of the top executives in influencer promoting.
  • We want to hear from you on which influencer advertising execs are successfully creating partnerships with influencers on YouTube, Instagram, and TikTok, and are planning the most inventive strategies. 
  • You should post your tips by January 19 and email [email protected] with any queries. 
  • Subscribe to our influencer e-newsletter: Insider Influencers.

As opposed to in regular advertising and marketing, in influencer promoting the digital creator will normally acquire the wheel when driving a campaign.


Load Mistake

For instance, when mega influencers like David Dobrik or MrBeast do the job with a model on a paid out marketing campaign, they’ll often use some of that cash to fund a wild movie concept.

Dobrik has utilized some cash from manufacturer sponsorships to shock his close friends with a new motor vehicle or to pay off their college student financial loans

He is labored with brands like the ticket-promoting services SeatGeek, the coupon corporation Honey, and the video clip activity company Electronic Arts.

Ian Borthwick, SeatGeek’s director of influencer advertising, instructed Insider in 2019 that Dobrik was the “inventive genius” behind every single sponsorship, adding that the way he introduces and references the brand name in the sponsored articles is what makes the connection successful.

“I think a whole lot of brand names make the mistake of sending about these amazingly intricate and restrictive resourceful briefs,” Borthwick mentioned. “Eventually, those people make poor influencer advertising. It’s vital to consider the backseat and enable the influencer do what they do very best.” 

Study much more: How YouTube star David Dobrik and SeatGeek developed a person of the most powerful influencer marketing partnerships

Online video: NFMMC and ECMC staffing (WGRZ-Tv Buffalo)


UP Future

But it can from time to time be tricky for models to navigate the world of influencer marketing. We are trying to get nominations of the top executives supporting brand names prosper in this terrain.

In this inaugural checklist, we are highlighting some of the top execs who are properly constructing partnerships with influencers on YouTube, Instagram, and TikTok, and are arranging the most artistic campaigns. 

The ranking will aspect in the executive’s role, past campaigns, and influence on the influencer house broadly.

Be sure to submit your thoughts by this kind by January 19, or enter the info under:



The checklist will be identified by Insider primarily based on our reporting and the nominations that we get.

For additional on what this list will appear like, examine out our previous electrical power lists: 

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